Marketing
Held to account
Last month the IPA reported the biggest ever drops in ad-spend forecasts during the nine-year history of its Bellwether Report. Online ad spend was...
21 November 2008 |
Warner Brothers appoint Cochrane as VP
Warner Brothers have appointed outgoing Channel 4 director of marketing Polly Cochrane into a new group role. She will join as vice-president and...
20 November 2008 |WPP's Sorrell looks to emerging countries for growth
Sir Martin Sorrell, chief executive of WPP, expects 2009 to be "very tough" but expects growth to come from new media and emerging countries such as...
20 November 2008 |Ex-BA marketer O’Brien leaves Regus
Former British Airways global marketer Jayne O'Brien is understood to have...
20 November 2008 |Phones4U must convince consumers it is not a one-trick pony
Phones4U's newly-installed marketing director Russell Braterman (MW last...
20 November 2008 |
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Warner Brothers appoint Cochrane as VP
Warner Brothers have appointed outgoing Channel 4 director of marketing Polly Cochrane into a new group role. She will join as vice-president and...
20 November 2008 |WPP's Sorrell looks to emerging countries for growth
Sir Martin Sorrell, chief executive of WPP, expects 2009 to be "very tough" but expects growth to come from new media and emerging countries such as...
20 November 2008 |Ex-BA marketer O’Brien leaves Regus
Former British Airways global marketer Jayne O'Brien is understood to have stepped down as the chief marketing officer of Regus, the office workspace...
20 November 2008 |Top marketer on board at Neal's Yard Remedies
Neal's Yard Remedies has appointed Shireen Valipour as director of marketing, a newly-created board level position. She joins as the organic and...
20 November 2008 |
Agencies
Whitbread Restaurants appoints CheethamBell JWT
Whitbread Restaurants, which counts the Beefeater and Brewers Fayre chains in its portfolio, has appointed CheethamBell JWT Manchester to handle its...
19 November 2008 |
A third of marketers ignore data laws
A third of marketers are unaware of new marketing protection laws that include posing as consumers on blogs to promote their brands, which could land...
19 November 2008 |
AMV.BBDO on alert after PepsiCo holds US review
Abbott Mead Vickers.BBDO is on alert over its Pepsi business after the $60m (£40m) US account was shifted from BBDO to TBWA\Chiat\Day. The agency had...
19 November 2008 |
Tequila launches digital marketing course for staff
Integrated marketing agency Tequila has launched an internal digital marketing course developed by the Institute of Direct Marketing (IDM) in a bid...
19 November 2008 |
Industry Issues
Held to account
Last month the IPA reported the biggest ever drops in ad-spend forecasts during the nine-year history of its Bellwether Report. Online ad spend was...
21 November 2008 |
Content to be a cash cow, or ready to drive media strategy?
After my article last month ("Are media agencies heading in the right direction?" MW October 16), one or two media chiefs told me I was being much...
20 November 2008 |
Credit crisis forces IOC into Olympic sponsorship rethink
The credit crunch has forced the International Olympic Committee to rethink its sponsorship strategy. The IOC is now seeking a global sponsorship...
19 November 2008 |
IBM to focus on 'smarter planet' green initiatives
IBM is revising its global marketing strategy to focus on its new "smarter planet" initiative, which aims to show businesses and consumers how to...
13 November 2008 |
